Today I launched some upgrades on my website to reflect a new focus for my work: high-tech copywriting.
I've been engaged in marketing and public relations writing in one form or another since 1995, when I became a freelance technical writer for companies like Northwest Airlines and Target. I moved next into public relations writing, still with an emphasis on technology.
When SpaceShipOne left the planet in 2004 with the first commercial astronaut on board, I jumped at the opportunity to cover the story and others like it as a freelance journalist for media outlets like Reuters, Popular Science, Popular Mechanics, New Scientist, Financial Times, and many others. Along the way, I've written two books on advanced technology development for HarperCollins.
At the same time, I kept my hand in PR writing through the partnership I run with my wife, fellow writer Wendy Kagan.
Now I'm combining the two threads of my work as a writer by offering copywriting services to organizations engaged in advanced technology development.
This is an exciting direction for me. It means I get to get to spend more time with some of the most exciting business ventures on (and off!) the planet. At the same time I won't always be tied to the dictates of magazine and news publishing.
Visit the new Copywriting Services page on my website, or read the free white paper I've just posted about Selling Breakthrough Technology to learn more.
Friday, January 30, 2009
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